What do you actually do?

Marketing strategy and brand positioning. Day job: CMO at a B2B software consultancy with 250+ specialists. Side work: personal branding for C-suite and founders through aah.monster. 20+ years across financial services, fintech, and B2B software.

Are you available for consulting?

Yes, through aah.monster. I work with C-suite and founders on brand positioning and messaging. Deliverable: a written document, brand audit or positioning brief. No calls, no meetings, everything async. Turnaround: 48-72 hours for audits.

What industries have you worked in?

Financial services, fintech, B2B software, IT outsourcing, capital markets, investment, legal tech. Across 20+ markets, on 5 continents. Three CMO tracks: brand building for the audience of the future, not that of the past.

Written deliverables only. No calls, no Zoom. Every engagement starts with a written brief and ends with a document you can use. Turnaround: 48-72 hours for audits, 5 days for positioning sprints.

Bucharest, Romania. Contact: adrian@peticila.ro

HYDRA

HYDRA TOOL

The B2B Bullshit Detector

Paste your landing page hero copy. Let's see if you're selling the drill or the hole.

The B2B Bullshit Detector

Bullshit Score

Analysis